Doing It All For You

As Seen on TV

In western New York McDonald's restaurants are giving away Big Macs this week to celebrate its 45th anniversary. The purveyors are pushing a little viral marketing to promote the event.  The Leo Burnett Dubai agency developed an anniversary 45 advertising campaign. There is even a stab at associating the Big Mac's introduction with the eventual tearing down of the Berlin Wall. Which reminds us that we were among the first to the party, before it even opened. Still, it is not so big an event. If you Google "Big Mac 45th" most what you get, page after page, are franchise locations on 45th Street, 45th Avenue and 45th road.  It'll be five years 'til the biggie.