Friday, January 25, 2013

Happy 45th Big Mac

This year McDonald’s is celebrating the 45th anniversary of the nationwide rollout of the Big Mac©.   

Just before the rollout I ate my first.  My dad worked for Field Container Company then, which was co-located with McDonald’s Hamburger University in Elk Grove Village, Illinois.  Field printed the first packaging.   One day, several weeks before the rollout in early 1968, Dad brought home a Big Mac wrapped in a sleeve plus a folded sheet (the boxes came later).  He told me I would like it; this new cheeseburger would go really big.  Dad was half right.  
 
The Big Mac’s popularity has risen to the point where The Economist Magazine prepares a Big Mac Index which gauges purchasing power parity across currencies by comparing the purchase prices of a Big Mac among countries.   Bottom line, if you are traipsing off to the Ukraine, South Africa or Egypt, then chow down.   But if the fjords of Norway, the rain forests of Brazil or the Australian Outback are beckoning, you had best go vegan.

Dad was wrong about my liking the “(t)wo all-beef patties, special sauce, lettuce, cheese, pickles, onions – all on a sesame seed bun.”  It seems I learned a lesson that day.  Never, never, ever eat a cold Big Mac.

2 comments:

  1. I am doing a $2M farm sale in Michigan for a guy who works for a paper box manufacturer in Chicago. The company loses money, but the owner who was once very rich continues to run the company despite losing money (or breaking even) the past 18 out of 20 years to the deep chagrin of his adult children but to the gratitude of his long time employees. The owner is 91. When I met him I asked him if he knew George Foster of Field. His answer was "Without George, Field would not have gone where they went." I cried then, and I cry now. George was fired for crying at his desk when I was going through the early stages of my trauma. Larry is a total ass. I tell Lucy all the time that "Fosters are workers." Just getting caught up financially post Halina's death and sickness, which began in 2007, and which cost to us as a family was $300K. Sometime, late this year you will be getting paid your $ at a rate commesurate with that Hedge Fund rate of return you posted on one of your other posts. Just got TOTAL loan forgiveness to the tune of $175K from Wells on my second, and the first may end up being written off by the lender becasue of a ROBO foreclosure complaint that contained a HUGE mistake by an officer of my lender in a sworn affidavit. Makes me the second luckiest guy in American except for the Bogeda owner in Passic. Kind of a reverse Austin Avenue, which was a great place to grow up at. And after 40 years (including 20 years of once a week Craniosacral Therapy) I am pretty much over my closed head injury (which as you know was GROSSLY misdiagnosed) suffered on January 6th 1973. It is an amazing feeling to feel the lack of trauma as well as have the extraordinary capabilities that I once had but was only able to put to use at Northwestern. And those medical people who understand what I went through, and know what I accomplished truly hold me in awe. The best years of my life are dead straight ahead of me. I can only hope to live as long as George and exit with as much homor as him. ("Ev. I am going to die. It's time for you to get a new boy friend...I know I haven't had one since Joanne was born, but could I have a beer.") (Part 1)

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  2. ...Unlike your version of the caddy strike, which was actually a recollection of the earlier Mike Grear led strike that got a raise back to $3.50 from two and change, the other strike was led in June 1968 by me--period. I was THE committe. There were no carts brought in. It was on a Sunday, and the members were going to have a four club tournament. It was resolved with Eddie O and I in his Cadillac, and we went a few days later to $5.25. It wss not Ed Hobler (a great man) who caught Broms in a lie. It was Mr. Fitzpatrick who caught Broms in a lie while Fitz was yelling at me in the parking lot a few days later. (I went through a strike with Illinois Cental in 1958, and grass grew over the tracks. I hate fucking srikers.") And while Broms threatened my scholarship, I already knew tha there was no way it was going to be taken away as I had already spoken to WGA who were furious about Bone being tossed after 39 yeaars with a full pension to have been given after 40 years with the club. (As a result of the strike, Willard did eventually get his full pension, and I agree with you that he was washed up.) Your numbers and analysis are spot on, but it was Ronald Reagan that really started this craziness. The best President in your/my lifetime? Not even close. Eisenhower. (When it was crunch time at Little Rock, he sent the best of the best--82nd Airborne, and he started to pay off the national debt) We cannot as a country do what we are doing. I don't care if we are going to be the second largest exporter of energy to the world by 2030. I urge you to get involved with Republican politics in Montana. The name of the game is coal as Montana has more proven coal reserves than any other state, and the US is the Saudi Arabia of coal. Truly, you are bright enough to go statewide, and the world will be better off if you do. But you are a utter lifetime failure as a brother as is our sister as a sister. As both of you were as children. To not even call and check on Evelyn is a true sin. Shame on both of you. Just getting over an horrific cold, and I need to get back in the 7/12 saddle. Last communication from me on this blog.

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