Just before the rollout I ate my first. My dad worked for Field Container Company then, which was co-located with McDonald’s Hamburger University in Elk Grove Village, Illinois. Field printed the first packaging. One day, several weeks before the rollout in early 1968, Dad brought home a Big Mac wrapped in a sleeve plus a folded sheet (the boxes came later). He told me I would like it; this new cheeseburger would go really big. Dad was half right.
The Big Mac’s popularity has risen to the point where The Economist Magazine prepares a Big Mac Index which gauges purchasing power parity across currencies by comparing the purchase prices of a Big Mac among countries. Bottom line, if you are traipsing off to the Ukraine, South Africa or Egypt, then chow down. But if the fjords of Norway, the rain forests of Brazil or the Australian Outback are beckoning, you had best go vegan.
Dad was wrong about my liking the “(t)wo all-beef patties, special sauce, lettuce, cheese, pickles, onions – all on a sesame seed bun.” It seems I learned a lesson that day. Never, never, ever eat a cold Big Mac.